you’re accomplishing things, you think you’re 
conveying a certain message, you may, in fact, be 
conveying a very, very different message. And the 
reason you’re conveying a certain message is the 
structure of the newspaper. For example, think 
about political isolationism back in a time where 
there was not a whole hell of a lot of radio and 
before there was television. Think of American 
newspapers in the 1930s; at least half of them were 
isolationist; at least half of them said America 
should not get involved with fighting Hitler and all 
that kind of thing. And that’s what the 
newspapers believed they were conveying to their 
readers, and that’s what they were saying on their